Shopery B2B SaaS

Product Design
Project Overview
Shopery SaaS empowers industrial groups to streamline their procurement processes, driving competition among suppliers and enhancing efficiency.

With our Shopery, businesses can:
Optimize and centralize procurement operations.
Reduce costs by increasing supplier competition.
Connect a global supplier network for better sourcing opportunities.A smarter, more efficient way to manage industrial procurement.
My Contributions
As solely Product Designer in Shopery, I played a key role in defining the product vision, prioritization, and scope, ensuring alignment with both business objectives and customer needs. I collaborated closely with a cross-functional team to create a scalable and client-agnostic procurement solution while addressing complex user challenges.

My responsibilities included:
Product ideation & UX/UI design – Designing intuitive, user-friendly interfaces that enhance procurement efficiency.
Design systems management – Ensuring consistency and scalability across the platform.
Prototyping & developer handoff – Creating high-fidelity mockups and interactive prototypes to streamline implementation.
Stakeholder advocacy – Presenting and refining solutions to align with business goals and user needs.
Shopery
Principal Product Designer
Mar 2016 - Now

The Challenge

This project was a major transformation. Initially conceived as an eCommerce platform, the product had to pivot into a competitive player in the Enterprise Procurement space. This shift meant not only redefining its core functionality but also understanding a completely new industry with complex workflows, compliance requirements, and high expectations from corporate buyers and suppliers.

Objectives

The goal was to position Shopery as a user-friendly, accessible alternative to SAP Ariba, a legacy software known for its rigidity and complexity, which often hinders the efficiency of procurement teams.

Beyond improving usability, the product aimed to:

  • Reduce the time required to create procurement events, streamlining workflows.
  • Enhance cost savings by offering more competitive event models beyond traditional RFQs.

Process

For two years, I worked closely with the Product Manager, deeply analyzing procurement dynamics, industry best practices, and enterprise needs. We conducted weekly stakeholder sessions to uncover pain points, expectations, and business goals—insights that were critical in shaping the platform.

In the early discovery stages, we created tens of diagrams to break down procurement workflows, system architecture, and potential user journeys. As we progressed into the design phase, we managed a large number of FigJam files, collaboratively mapping each functionality with technical definitions, status tracking, and detailed process flows to ensure clarity between design, product, and development teams.

The design process was an ongoing discovery. I was responsible for designing and prototyping the entire buyer and supplier journey, ensuring a seamless experience for both sides. However, as the design progressed, new scenarios and subprocesses emerged—challenges that hadn’t surfaced in the initial research phase. By starting the design early, we were able to identify these gaps upfront, preventing costly reworks later in development.

Challenges during the process

One of the biggest challenges was designing entirely new components and layouts to align with the product’s new purpose. Since the platform was initially built for eCommerce, we had to apply changes in the Design system to fit the needs of enterprise procurement. The workflows were complex, requiring step-by-step forms with autosaving, ensuring users wouldn’t lose progress when handling long and intricate processes. Each form also included multiple sub-processes, some optional, which meant implementing progressive disclosure to maintain a clean and efficient interface.

Another major challenge was the monitoring views, which had to be highly scalable while displaying dense data in a way that remained readable and actionable. Given the number-heavy UI, we refined typography, spacing, and layout structure to maximize clarity. Additionally, the introduction of real-time updates presented unique interaction challenges, as we needed to ensure that dynamic data changes wouldn’t overwhelm users while still keeping them informed.

Throughout the project, we maintained a cycle of continuous validation with stakeholders, ensuring alignment with real-world needs. I collaborated closely with developers for handoff and QA, making sure every interaction and workflow worked as intended. Once live, we analyzed metrics and user feedback, iterating on the design to refine and enhance the platform.

This project was not just about creating an intuitive interface—it was about designing a scalable, enterprise-ready procurement solution from the ground up, balancing business objectives with usability, efficiency, and adaptability.

Results

  • Adopted by a major enterprise – Shopery is now used weekly by the 4th largest meat producer in North America.
  • Significant time savings – Procurement event management is 60% faster compared to SAP Ariba.
  • Increased efficiency – The procurement team reduced its full-time equivalent (FTE) workload from 5 to 1, optimizing resource allocation.
  • Cost savings – Achieved an average savings of 14% on procurement events.
  • High transaction volume – Facilitated $35M in procurement agreements within the first 6 months.

These results highlight Shopery’s impact as a fast, efficient, and cost-effective alternative for enterprise procurement teams.

Special thanks to all the Shopery team.