Crafting eCommerce Design, B2B SaaS experiences & scalable Design Systems for 12+ years

Shopery B2B SaaS

Product Design

Lume HMI

Automotive Infotainment System Design

Shopery Design System

Product Design. Design Systems

Noma Ecommerce Framework

Product Design. Ecommerce

About me

Hi there, I'm Jordi! A Product Designer passionate about crafting meaningful experiences

With 17 years in design and over 12 specializing in Product Design, I’ve dedicated my career to building digital products that are both functional and intuitive. Since 2013, my focus has been on designing SaaS eCommerce tools for both B2B and B2C markets, helping businesses streamline processes and improve efficiency.

What I do

I’m currently the Principal Product Designer at Shopery, where I lead the end-to-end design process for B2B eCommerce platforms and trading event solutions.

My recent work has been in designing real-time auction software, ensuring a seamless experience from sourcing products to supplier negotiations. Being the sole designer, I manage everything from user research and problem definition to UI/UX design, design system maintenance, and working closely with developers for implementation.

Product Design

UX Design

UI Design

Design Systems

Prototyping

eCommerce

My journey designing experiences

Shopery

Principal Product Designer

Feb 2016 — Now

Oxatis

UI Designer

Nov 2014 — Feb 2016

Xopie

UI / UX Designer

Feb 2013 — Nov 2014

Freelance

Multidisciplinary Designer

Jan 2009 — Jul 2013

My design philosophy

Great design isn’t just about data and frameworks: it’s about gut sense, about knowing when something feels right. I rely on instinct and intuition to shape experiences, but I also believe in grounding design in analysis and logic. To me, the best solutions happen at the intersection of both: understanding users beyond the numbers while still making decisions backed by insights.

I thrive in the complexity of B2B products, where there are multiple stakeholders, endless variables, and no easy answers. Breaking down that chaos into something clear, efficient, and even elegant is what excites me most. And if I can make a tool that saves peoples time, money, and frustration? That’s when I know I’ve done my job

Want to get in touch?
Drop me a line!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.